#Get subtitles on amazon prime tv#

Legitimate translation techniques like paraphrasing, rephrasing and idiom, which are frequently used in subtitling translation, complicate the matter further since they confound binary methods of quality estimation. Good, Bad or LooseД¬learly, quality estimation for any kind of translation is challenging because there is more than one way to translate a given sentence into a specific target language. Since a second person normally checks the translated subtitles to improve the quality of the translation where needed, quality evaluation is вЂњas expensive as generating the translation itself,вЂќ they said.Д®xploring an automated approach for estimating the quality of translated subtitles is therefore logical, and all the more so for Amazon, who is among the biggest players in the on-demand streaming space. Subtitling may be a more cost-efficient approach than dubbing, but the researchers also noted that using human translators to localize subtitles is expensive, and the вЂњman-power costвЂќ increases significantly in the case of low-resource target languages. Subtitling and dubbing are indeed topical for Amazon As the researchers explained, the вЂњdigital entertainment industry is growing multifold with ease of internet access and numerous options for on-demand streaming platforms.вЂќ And, although a separate paper published by Amazon in January 2020 looked into machine dubbing, Gupta and Nelakanti pointed out that вЂњtranslation of subtitles across languages is a preferred cost effective industry practice to maximize content reach.вЂќ вЂњLow translation quality can cause increased usage drop-off and hurt content viewership for audience of target languageвЂќ - Prabhakar Gupta and Anil Nelakanti, Amazon Prime Video, International Expansion The DeepSubQE system reduces both cost and time in subtitle translation while assuring quality, the researchers said. The paper, entitled вЂњ DeepSubQE: Quality estimation for subtitle translations,вЂќ presents a new system for estimating the quality of translated subtitles, whether human- or machine-generated. Two researchers from Amazon Prime Video, International Expansion, Prabhakar Gupta and Anil Nelakanti, observed in a recent paper that вЂњproviders increase their viewership by enabling content in local languages.вЂќ At the same time, they said, вЂњlow translation quality can cause increased usage drop-off and hurt content viewership for audience of target language.вЂќ So getting the quality right is crucial.ДЄ new research paper by Amazon explores the topic of quality estimation (QE) in translated subtitles. For foreign-language content, the quality of subtitles can be the difference between viewers staying tuned or switching off. Streaming platforms such as Amazon Prime Video, Netflix, Hulu and others are well aware that delivering a good viewing experience is essential to keeping their audiences captive.

#Get subtitles on amazon prime tv#

What are you doing to stay occupied during the lockdown? Baking, DIY, yoga, Xbox? For many, devouring new movies and TV programs is now more than just an enjoyable way to unwind in an evening - streaming content has become an essential mechanism for coping during the weeks and months spent confined at home during the lockdowns.